"Products are made in the factory, but brands are created in the mind."
— Walter Landor

Hessian is an invader, an ode, a brand in waiting, a pitch to the market.

As a newborn idea, Hessian is aggressive and experimental. Its only conduit the working mind of designer Ben Pieratt, it fights for life by building meme-hooks through studies in contrasts, nostalgia, repetition and confusion. The Hessian could be a restaurant, a start-up, a clothing brand or more.

Like any great brand, Hessian is for sale. The current asking price is $18,000. SOLD

This sale includes :

• Name
• URL
• Twitter account
• Tumblr account
• 20+ logo & other designs
• 10+ t-shirt designs
• 8 repeating patterns
• 1 website theme
• 1 app user interface theme
• 5 app icons
• Brand book w/ guiding principles
• 30 hours custom design time (for transitioning the brand to buyer's needs)

All inquiries please email:

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All content © Ben Pieratt 2013